01 · The lab
Trained to break my own hypothesis.
MSc in molecular biology, University of Belgrade. Science teaches you to attack your best idea, not defend it — the most useful habit I own.
Innovation · Strategy · Research · Executive Storytelling — Belgrade
I turn complexity
into a decision.
a strategistan innovatora researchera storyteller
A molecular biologist turned innovation strategist — I find the opportunities others miss and turn them into the pitch, the deck, the business case, and the story that makes people believe it.
$50M+
Revenue opportunity assessed to executive decisions
30+
Executive presentations
3
Enterprise transformation initiatives — AI, operational, new-market
The through-line
A scientist who moved to where the decisions get made.
One instinct in four rooms: read the system, find the opportunity, pressure-test it, and make the case. The title on the door kept changing. The way I work never did.
02 · Product
Made hard science usable.
Taught myself Python in two months; at Seven Bridges (Velsera) I owned client-facing delivery of complex SaaS and turned real usage into roadmap.
03 · Product strategy
The discipline of shipping.
At a Fortune 500 enterprise, product strategy and governance across analytics and operational platforms — stabilising high-risk products and the calls that ship them.
04 · Innovation
Deciding what’s worth betting on.
Now, as Innovation Manager: enterprise opportunity discovery and business cases across AI, digital and operational transformation — $50M+ decisions.
Where to go next
Five rooms of one practice.
01 — WORK
Strategy & brand
Innovation initiatives, brand worlds, campaigns and product vision — the proof.
See the work → 02 — PRESENTATIONSDecks & narratives
Real business cases and brand decks — open and read them.
See the decks → 03 — WRITINGA reader’s library
Essays on science, strategy and culture — readable in full.
Read the writing → 04 — SERVICESWhat you can commission
Strategy, research, decks, writing and brand — one-off or ongoing.
See services → 05 — ABOUTThe story & the kit
Lab to boardroom, the method, and the tools I work in.
About Teodora →How she thinks
The order of operations.
- The question before the question.Most bad answers are precise answers to the wrong question.
- Assume — then try to break it.A hypothesis you attack is worth more than one you defend.
- Read the field before the opinion.
- Triangulate. Opinion is cheap.
- A recommendation isn’t finished until someone can act on it.
Everyone has the same internet. Not everyone knows how to read a study.