Selected work
From enterprise strategy to a brand people share.
The same instinct across very different rooms: find the opportunity others miss, pressure-test it, and turn it into a decision — or a world. Innovation work first; the confidential detail stays out.
01
AI-Enabled Opportunity Assessment ’25
Where does AI actually create enterprise value — and where is it a distraction dressed as strategy? Business case, market research and proof-of-concept validation before an executive investment decision.
InnovationAIOpportunity,
assessed. Read 02 Global Operational Transformation ’25 Large-scale operational challenges across multiple business functions — discovery, validation and prioritisation, turned into a transformation roadmap leadership could fund. Transformation§Scale,
made coherent. Read 03 New Market Opportunity Discovery ’25 A capability the company already had, aimed at a field the market was overlooking — connected, researched, sized, and turned into a five-year business case leadership chose to pursue. Opportunity✦A market,
uncovered. Read 04 Teškoe ’24 “A brand people share, not buy.” A clothing label built from a group-chat joke into a real community — on a €150 budget, by selling a perspective instead of a product.
Read
05
Sleep & Trip ’26
“A travel companion, not a travel agency.” A storytelling-led travel brand answering not “where should I go?” but “why does this place matter?”
Read
06
GREENIERRR ’20
“Recycle, repurpose, respect.” An exploratory case study developed with L’Oréal — not a live campaign — reframing the sustainability story as a ritual the customer performs, not a claim.
Read
07
360° Bio-Individual Health OS ’25
“One body, one system — instead of seven disconnected apps.” A personalised, multi-omics health platform: the research and product vision behind it.
Research vision360°One body,
one system. Read 08 Diona ’25 “Making an everyday deli look as good as it tastes.” A charcuterie catalogue and sandwich system with the nutrition put up front.
Read
assessed. Read 02 Global Operational Transformation ’25 Large-scale operational challenges across multiple business functions — discovery, validation and prioritisation, turned into a transformation roadmap leadership could fund. Transformation§Scale,
made coherent. Read 03 New Market Opportunity Discovery ’25 A capability the company already had, aimed at a field the market was overlooking — connected, researched, sized, and turned into a five-year business case leadership chose to pursue. Opportunity✦A market,
uncovered. Read 04 Teškoe ’24 “A brand people share, not buy.” A clothing label built from a group-chat joke into a real community — on a €150 budget, by selling a perspective instead of a product.
Read
05
Sleep & Trip ’26
“A travel companion, not a travel agency.” A storytelling-led travel brand answering not “where should I go?” but “why does this place matter?”
Read
06
GREENIERRR ’20
“Recycle, repurpose, respect.” An exploratory case study developed with L’Oréal — not a live campaign — reframing the sustainability story as a ritual the customer performs, not a claim.
Read
07
360° Bio-Individual Health OS ’25
“One body, one system — instead of seven disconnected apps.” A personalised, multi-omics health platform: the research and product vision behind it.
Research vision360°One body,one system. Read 08 Diona ’25 “Making an everyday deli look as good as it tastes.” A charcuterie catalogue and sandwich system with the nutrition put up front.
Read
Honesty labels are Teodora’s own. Enterprise innovation work is presented anonymised — a study of method, no confidential detail.