Own brand · Brand strategy & creative direction · 2026
A travel companion, not a travel agency.
Most travel brands answer “where should I go?” This one answers “why does this place matter?” — a brand designed to be wandered, not scrolled.
Role
Brand strategy · Creative direction · Copy
Build
Guides · Journal · Maps · Shop
Year
2026
The premise
Most brands provide information. This one provides meaning.
Travel is drowning in logistics — flights, filters, five-star averages. Sleep & Trip was built on the opposite instinct: that the reason to go somewhere is a story, and the job of the brand is to tell it well enough that you feel the place before you book it.
The thinking
Five pillars hold up everything the brand says.
01
Storytelling
02
Curiosity
03
Culture
04
Emotion
05
Thoughtful planning
Thoughtful planning is the rigour under the romance. One brand, built to grow in deliberate phases: guides, then essentials, then experiences, then a podcast.
Collect moments, not things.
Next
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