A reader’s library of original work
I turn anything into a story.
From a 4 a.m. confessional to peer-reviewed rigour. Pick a category below, or read anything in full.
Column · Brand voice
Delulu Instead of “You Can Do It”
The positive kind of delusion — the price of authenticity, and ten reasons it’s this season’s best look.
Column · Culture
Life Comes Before Work
The generation that traded the nine-to-five for an unbearable lightness of being.
Column · Brand voice
Dear Diary, I Love Spending Money
Consumption as therapy, souvenir shops as salvation, and a refusal to be buried with savings.
Column · Brand voice
Upper East Side Drama
What it means when the avocado toast is overcooked — a Gossip Girl theory of aspiration.
Column · Culture
Law, Order & Skincare
Four years of serums and self-knowledge — and why the persistent one, not the beautiful one, wins.
Culture
After the Club Lights
The limited-edition world that begins when the club closes — spontaneity and personal mythology.
Science humour
Planetarily Popular Planets
Why one ordinary planet became a cultural icon, and how Mercury gives our conscience a paid holiday.
Essay · Science & strategy
What They Don’t Tell You in the Laboratory
The scientific mind is a business superpower — trained to break its own hypothesis, fluent in translating complexity.
Essay · Science & strategy
Research Is a Creative Process
The method is disciplined; the questions are not. Why bad research just confirms the hypothesis.
Essay · Science & strategy · AI
AI as a Thinking Partner vs a Decision Maker
AI is extraordinary at execution and incapable of the thing that precedes it: deciding which problem is worth solving.
Essay · Science & design
Science Can Be Beautiful
What biotech and healthcare can learn from fashion and hospitality — because trust is a clinical outcome.
Essay · Brand strategy
Building a Fashion Brand Without Selling Fashion
The single strategic decision that defined Teškoe: we decided not to sell clothing.
Science journalism
The Supplement Talk Nobody Had With Us
Creatine, collagen and protein for women — and the research that keeps getting buried under “just eat balanced meals.”
Science journalism
Why Most Supplement Brands Sell Hope, Not Science
Reading the label is not the same as reading the study. A field guide to critical reading.
Science journalism
OCD: When the Brain Works Overtime
Not a cute quirk about arranging pencils — a look inside a mind on a loop, and a plea to listen.
Diary · Translated
The Barbie Phone Diary
A vow of digital abstinence — maps, dermatologists, the sea as freedom, and why we’re all a little bit Karađorđe.
Memoir
I Had to Burn Before I Learned
From a molecular biology lab to the work I love — learning by scars, and a Python detour.
Personal · AI
I Didn’t Need More Answers
When AI feels like a miracle until it becomes a curse — and remembering who you were before the answers became instant.
Personal
The Ship of Theseus
If every original piece is replaced, is it still the same ship? On identity, change, and holding on to anxiety.
Personal · Culture
L’art pour l’anxiété
A childhood Van Gogh biography, Paris, and art as a lifelong quick fix for anxiety.
Memoir
Gin from Vienna
The cheapest gin that tasted like poison and made the best memories — a small story about growing up.
Humour
Collision of Titans: Natalija and the Bitter Sun
An SPF addict, a family-sized supply, and the friend who used it all by day three.