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Column · Brand voice

Delulu Instead of “You Can Do It”

The kind of delulu we believe in is the positive kind: succeeding when every odd is stacked against you, trusting yourself, and believing in your own potential.

As a girl with probably the squeakiest voice in the world, I had to be a little delulu to be the first one grabbing the microphone at every birthday party, completely convinced I was the singer of the year. After I finished, everyone else sounded amazing, so my dramatic screech usually earned applause.

That same delulu — and every "you've got this," "who cares," and "just be yourself" — turned me into someone who isn't afraid to be authentic, loud, or unapologetically ambitious.

The world demands so much from us and is never truly satisfied, so being a little delulu has almost become the price of authenticity. Believing you're capable of more than people tell you pushes you outside your comfort zone.

And once the angry border guards of Comfort Zone stamp your passport and declare you've crossed the line, that's when the fun begins. The music gets louder, the windows roll down, and whoever spots the sea first gets ice cream.

So when everything seems against you and life gets difficult, grab the microphone. Be delulu.

10 Reasons Why Delulu Is This Season’s Best Look

  1. Delulu is ten days of vacation when you completely forget everything waiting for you back home.
  2. Delulu is your mom calling to tell you everything will be okay.
  3. Delulu is a hug that makes your thoughts disappear.
  4. Delulu is your birthday — the one day every year when you’re allowed not to think about anything.
  5. Delulu is the first spring day when you leave the house without a jacket and suddenly everything smells alive.
  6. Delulu is staying up all night with friends saying, “Let’s watch a movie — and nobody better comment out loud.”
  7. Delulu is that one sunrise that gets you drunk without alcohol.
  8. Delulu is the moment you stop crying because someone you love makes you laugh.
  9. Delulu is the excitement of a first kiss.
  10. Delulu is jumping naked into the sea.

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